Document Details
D 2-2 Developing Strategies for a Higher Education Institution and its Faculties/Departments
| Name | D 2-2 Developing Strategies for a Higher Education Institution and its Faculties/Departments |
| Authors | Britta L. Behm, Christian Berthold |
| Description | Strategic management has become a necessity at higher education institutions (HEIs) worldwide. The formulation of mission statements, strategic drafts or plans is among the core tasks of HEI and faculty/department management staff. Strategic management is essential today for the targetoriented development of an institution and for the successful presentation of an HEI when competing for personnel, students or funds or in negotiations with science ministries and other state agencies. The actual handling of the development of strategies however, is a complex process. Even a consensus on the meaning of the terms “strategy” or “strategic management” is lacking. Measured against the centuries-old portfolio of traditional university governance, these terms are newcomers to the university environment. This paper is mainly intended to address higher education managers. Against a background of recent research, it aims to make strategy development processes at HEIs more comprehensible, and to give directional advice on the possibilities of practical implementation. The paper outlines a strategy process model (section 5) and introduces particularly relevant tasks and selected methods and instruments for each phase. |
| Filesize | 717.64 kB |
| Filetype | pdf (Mime Type: application/pdf) |
| Created On: | 07/05/2011 20:54 |
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